Get primed and ready for action.
Our long-lasting, waterproof liner glides on smoothly to prime AND define—for long-lasting lip colour and clean lines.
Smooch. Pout. Smack. Nibble. Lick.
24/7 stays put through everything (yes, EVERYTHING) you do.
When you use our liner to fill in your lips completely, it primes them for lipstick or gloss, grabbing on to colour to help it last.
Part of the 24/7 family, our long-lasting, waterproof formula glides on smoothly, stays creamy and defines your lips with gorgeous colour.
24/7 never feels dry or cakey. Moisturising vitamin E, jojoba oil and cottonseed oil nourish your lips every time you reapply.
And shade-matched barrels make it easy to find the exact colour you need (no matter how crammed your bag is).