YSL, at the forefront of luxury beauty for over 50 years, unveils its new fragrance: LIBRE.
LIBRE, the French word for ‘free’, pays tribute to YSL’s most defining and enduring value: Freedom. Freedom to be yourself. Freedom of choice. Freedom to live everything to the full. No compromise. Your own rules.
In 2019, freedom dresses the contemporary woman: strong, bold and authentic.
A woman powerful like ocean waves crashing against the shore. With fire burning in her soul, like flames flickering in the breeze. Bestowing strength and reaching high, like an eagle soaring through the sky.
Embodied by uncompromising beauty, British singer song-writer Dua Lipa.
“To be free for a woman in 2019 goes without asking. We live life by our own rules.”
Dua Lipa, Global Fragrance Ambassador for YSL Beauty.