Longwear, light as air

Give it to me quick:

A first-of-its-kind hydrating longwear foundation that delivers it all, with comfortable medium to full coverage, serious staying power, and natural finish perfect for normal to dry skin; all in a groundbreaking range of 50 shades.

Tell me more:

Pro Filt'r fans have spoken, and Rihanna has listened. For the first time ever, medium to full coverage meets serious longwear in a hydrating foundation, with a perfectly smooth, natural finish that lets skin look like skin. We're talking natural—not dewy—like your skin just had a must-needed drink of water.

Recognizing the need for a hydrating Pro Filt'r formula that normal to dry skin types will love, Rihanna created this foundation with Grape Seed Oil and Sodium Hyaluronate to give skin the nourishing hydration it needs to stay comfortable all day. Longwear, coverage, and hydration: Now you can have it all in 50 shades; each delivered in a portable tube that makes it easy to take with you wherever you go.

Just like the original Pro Filt'r, Pro Filt'r Hydrating Longwear Foundation has a sweat and humidity resistant formula that easily builds to medium to full coverage, instantly evening out skin without clogging pores or settling into fine lines. Plus, the longwearing, light-as-air texture is undetectable on skin; so you always look like you.

Fenty Beauty Pro Filt'r Hydrating Foundation is a groundbreaking longwear foundation that delivers comfortable medium to full coverage, exceptional staying power, and a natural finish, perfect for normal to dry skin. It's available in an impressive range of 50 shades to cater to all skin tones.

Key Features:

• Hydrating Formula: This foundation is designed for normal to dry skin types and is formulated with Grape Seed Oil and Sodium Hyaluronate to provide nourishing hydration, keeping your skin comfortable all day.

• Medium to Full Coverage: Achieve the level of coverage you desire with this buildable foundation. It effortlessly evens out your skin tone without clogging pores or settling into fine lines.

• Sweat and Humidity Resistant: The formula is resistant to sweat and humidity, ensuring your makeup stays put even in challenging conditions.

• Natural Finish: Unlike a dewy finish, this foundation offers a natural, skin-like appearance, as if your skin has been refreshed with hydration.

• Large Shade Range: With 50 shades available, you're sure to find your perfect match. If you already know your shade number from the original Pro Filt'r range, you're good to go.

• Cruelty-Free: Fenty Beauty is committed to being 100% cruelty-free, making this foundation an ethical choice.

How to Use:

1. Prep: Start your makeup routine with Fenty Skin Hydra Vizor Invisible Moisturizer with SPF30 to hydrate and protect your skin.

2. Prime: Apply Pro Filt’r Instant Retouch Primer for smoother foundation application and extended wear.

3. Foundation: Apply 1-2 pumps of Pro Filt’r Foundation to the center of your face and blend outward using the Full-Bodied Foundation Brush 110 for full coverage.

4. Medium Coverage: For medium coverage, apply 1 pump of Pro Filt’r Foundation with a damp Precision Makeup Sponge 100, starting from the center of your face and blending outwards.

Shade-Finding Tips:

• If you know your shade number from the original Pro Filt'r range, you're all set.
• If you're unsure of your shade, start by identifying your shade range (Light, Medium, Tan, Deep), and then determine your skin's undertone using Fenty Face Shade Finder for additional assistance.

Rihanna's Go-To Shade: Rihanna's preferred shade is 335. Depending on the season, she also wears 330, 360, or 370.

Ingredients (Example): AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, TOCOPHEROL, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).

Additional Information:

• Always shake the foundation before use to activate it.
• When testing shades, allow matte foundations to dry completely to find your perfect match.
• If you're deciding between two shades, try the lighter one.
• Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation is vegan.

FAQs

1. What is the coverage level of the Fenty Beauty Pro Filt'r Hydrating Foundation?

• The foundation offers medium to full coverage, allowing you to customize your desired level of coverage.

2. Is this foundation suitable for normal to dry skin types?

• Yes, the Pro Filt'r Hydrating Foundation is specifically formulated for normal to dry skin types. It contains hydrating ingredients like Grape Seed Oil and Sodium Hyaluronate to keep your skin comfortable throughout the day.

3. Does this foundation have a natural finish?

• Yes, the foundation provides a natural finish, making your skin look refreshed and hydrated without a dewy appearance.

4. Is the Pro Filt'r Hydrating Foundation resistant to sweat and humidity?

• Yes, the formula is sweat and humidity resistant, ensuring your makeup stays in place even in challenging conditions.

5. How many shades are available for this foundation?

• The Pro Filt'r Hydrating Foundation is available in a groundbreaking range of 50 shades, catering to a wide range of skin tones.

6. Is Fenty Beauty cruelty-free?

• Yes, Fenty Beauty is committed to being 100% cruelty-free, making this foundation an ethical choice.

7. How do I find my shade in the Pro Filt'r Hydrating Foundation?

• If you already know your shade number from the original Pro Filt'r range, you can use the same shade. If you're unsure, you can determine your shade range (Light, Medium, Tan, Deep) and undertone using Fenty Face Shade Finder for assistance.

8. Can I use this foundation with other Fenty Beauty products?

• Yes, you can incorporate this foundation into your Fenty Beauty routine. It pairs well with other Fenty products like the Pro Filt’r Instant Retouch Primer and Pro Filt’r Instant Retouch Concealer for a complete look.

9. How do I apply the Pro Filt'r Hydrating Foundation for full coverage?

• Apply 1-2 pumps of the foundation to the center of your face and blend outward using the Full-Bodied Foundation Brush 110 for full coverage.

10. How can I book a virtual consultation to find my perfect shade? - You can book a virtual consultation with one of Fenty Beauty's advisors to help you find your ideal shade.

11. What are some tips for testing shades of the Pro Filt'r Hydrating Foundation? - Shake the foundation before use to activate it, and allow matte foundations to dry completely to find your perfect match. If you're unsure, opt for the lighter shade when deciding between two options.

12. Is the Pro Filt’r Soft Matte Longwear Foundation vegan? - Yes, all 59 shades of the Pro Filt’r Soft Matte Longwear Foundation are vegan.