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A lightweight formula that arrives in a comprehensive shade range. With added SPF15, the foundation offers essential protection as well as coverage, which is ideal for daily use.

The foundation effortlessly glides over the visage, offering medium coverage with a lightweight, serum feel. Utilising treated pigments suspended in The Ordinary’s proprietary spreadability system, the foundation guarantees a natural-looking, long-lasting finish that resists collecting in fine lines and appearing cakey.

The makeup is available in 21 different shades, divided into 3 categories. 1 is designed for fair to lighter skin tones, 2 for medium tones, and 3 for dark. Each category is classified further by a second digit ranging from 1 to 3, to indicate its depth within a category. Finally, the letter at the end of the shade indicates its undertone; P for pink, R for red, N for neutral, and Y for yellow.

A small number of shades boast an additional letter, S for silver highlights and G for gold. These foundations are infused with fine dispersions of metallic effect pigments, which add a luminous radiance to the complexion.

Achieve enviable coverage with The Ordinary Serum Foundation with SPF 15 by The Ordinary Colours. This lightweight formula, available in a comprehensive shade range, offers essential protection and coverage, making it perfect for daily use. The foundation effortlessly glides over your skin, providing medium coverage with a lightweight, serum-like feel.

Utilizing treated pigments suspended in The Ordinary's proprietary spreadability system, this foundation ensures a natural-looking, long-lasting finish that resists settling into fine lines or appearing cakey. It's designed for various skin tones and undertones, with 21 different shades to choose from.

The shades are categorized into three groups:

Category 1 for fair to lighter skin tones, Category 2 for medium tones, and Category 3 for dark skin tones. Each category is further classified by a second digit (1 to 3) to indicate its depth within the category. The letter at the end of the shade name represents its undertone: P for pink, R for red, N for neutral, and Y for yellow. Additionally, some shades feature an extra letter, S for silver highlights, and G for gold, infusing a luminous radiance into the complexion.

This foundation is vegan-friendly, cruelty-free, and free from alcohol, oil, nuts, gluten, and soy. It also provides SPF 15 sun protection without the use of chemical sunscreens.

Key Ingredients:

• Cyclopentasiloxane
• Aqua (Water)
• Caprylyl Methicone
• Coconut Alkanes
• Methyl Methacrylate Crosspolymer
• Trimethylsiloxysilicate
• PEG-9 Polydimethylsiloxyethyl Dimethicone
• Coco Caprylate/Caprate
• Dimethicone/PEG-10/15 Crosspolymer
• Cetyl Diglyceryl Tris(Trimethylsiloxy)silylethyl Dimethicone
• Dipropylene Glycol
• Tocopherol
• Polyglyceryl-3 Diisostearate
• Polyglyceryl-3 Polyricinoleate
• Polyglyceryl-4 Isostearate
• Disteardimonium Hectorite
• Hectorite
• Sodium Chloride
• Hexyl Laurate
• Dimethicone/Vinyl Dimethicone Crosspolymer
• PEG-10 Dimethicone
• Stearic Acid
• Alumina
• Trisodium Ethylenediamine Disuccinate
• Phenoxyethanol
• Chlorphenesin

May Contain:

• Titanium Dioxide (CI 77891)
• Iron Oxides (CI 77491, CI 77492, CI 77499)
• Tin Oxide
• Aluminum Hydroxide
• Bismuth Oxychloride (CI 77163)
• Mica
• Triethoxycaprylylsilane

How to Use:

Shake the bottle before use, then dispense a small amount into the palm or the back of your hand. Smooth it onto your face, blending outward from the midpoint of your face.

Elevate your beauty routine with The Ordinary Serum Foundation, a highly sought-after product that delivers lightweight, semi-matte perfection with a long-lasting finish. Discover your ideal shade and enjoy flawless coverage that enhances your natural beauty.

Safety Tips:

Include any safety precautions or recommendations for users. For example, you can mention that the product is for external use only and should be kept out of reach of children. If there are any specific skin sensitivities or allergies to certain ingredients, mention them here.

How to Store:

Guide how to store the product for optimal shelf life and effectiveness. For instance, you can advise customers to keep it in a cool, dry place and avoid exposure to direct sunlight.

Benefits:

Highlight the key benefits of using this foundation. This could include features like its lightweight feel, long-lasting coverage, SPF 15 protection, and how it resists settling into fine lines.

FAQs (Frequently Asked Questions):

1. What is The Ordinary Serum Foundation?

• The Ordinary Serum Foundation is a lightweight foundation with SPF 15 that offers medium coverage. It's designed to provide a natural-looking finish while protecting your skin from the sun.

2. How do I choose the right shade for my skin tone?

• The foundation comes in 21 different shades categorized into three groups: 1 for fair to lighter skin tones, 2 for medium tones, and 3 for dark tones. Each category is further classified by a second digit (1 to 3) to indicate depth, and the letter at the end of the shade denotes the undertone (P for pink, R for red, N for neutral, Y for yellow). Choose a shade that matches your skin tone and undertone for the best match.

3. Is The Ordinary Serum Foundation vegan and cruelty-free?

• Yes, The Ordinary Serum Foundation is vegan-friendly, and it is not tested on animals, making it cruelty-free.

4. Can I use this foundation daily?

• Yes, this foundation is suitable for daily use. It provides SPF 15 protection, making it a good choice for everyday wear.

5. Does the foundation settle into fine lines or look cakey?

• No, this foundation is formulated to resist settling into fine lines and to provide a natural, long-lasting finish without appearing cakey.

6. Is The Ordinary Serum Foundation suitable for sensitive skin?

• The foundation is free from alcohol, oil, nuts, gluten, and soy, making it suitable for many skin types, including sensitive skin. However, it's always recommended to do a patch test first if you have susceptible skin or known allergies.

7. How should I apply The Ordinary Serum Foundation for the best results?

• Shake the foundation before use, then dispense a small amount onto your palm or the back of your hand. Smooth it over your face and blend outward from the midpoint. You can use your fingertips, a makeup brush, or a sponge for application.

8. Can I wear this foundation for special occasions, or is it more for everyday use?

• You can wear The Ordinary Serum Foundation for both everyday use and special occasions. Its medium coverage and natural finish make it versatile for various makeup looks.

9. Is this foundation waterproof or sweatproof?

• While it provides long-lasting coverage, it may not be completely waterproof or sweatproof. Reapplication may be necessary after exposure to water or excessive sweating.

10. Can I layer other makeup products on top of this foundation?

• Yes, you can layer other makeup products like concealer, blush, or bronzer on top of The Ordinary Serum Foundation for a complete makeup look.