Everything starts with a why
An authentic fragrance expression capturing the essence of modern men.
Y by Yves Saint Laurent is not the story of one man but of a whole generation: a creative generation of men who dare to follow their passions and carve their own paths. From inspiration, through hard work and collaboration, to self-accomplishment and success.
The scent
Y Eau de Toilette for Men is a light & dark fougère fragrance, perfectly complementing the multifaceted personality traits of the Y man.
Bright and fresh at the top with geranium, lavender and white aldehydes, yet strong and sensual at the heart & base with balsam fir incense and tonka bean.
Y for men is the scent of freedom. This is a YSL men’s perfume which dares you to strive and to accomplish. Everything starts with why.
The bottle
Y Eau de Toilette for Men’s iconic bottle is an expression of modernity. A sharp & minimal design, sliced with the strong Y identity as a creative signature. An object to give you the power to create who you are.