For Gucci Memoire d'une Odeur fragrance for both him and her, scent becomes an explorer of the power of memories and brings them back to life.
Skipping back and forth in chronological time, the past and present are linked by a passage that projects straight into the future.
Gucci Memoire d'une Odeur has taken gender out of the equation and made this scent universal for all, whoever, whenever, wherever. The individuality of the scent reflects the eccentricity of the person who wears it. So unique that a novel olfactive family was established, Mineral Aromatic. Mineral is a combination of elements; airy, musky, transparent and authentic. Collective with Aromatic essences, it becomes the heart of Gucci Memoire.
