Translating to 'friend', amika is designed to be your mane's new BFF.
Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. The Perk Up Plus Extended Clean Dry Shampoo extends time between washes while fending off greasy-looking build-up, preventing unwanted odour and absorbing oil right at the roots. So whether you're living your best shower-free life at a festival, are having one of those weeks where your wash day doesn't line up with your social life, or simply just cannot summon the energy to go through your full wash day ritual, this hair hero will do exactly what you need.
