'JOY by Dior' Eau de Parfum Intense is a new fragrance with a radiant burst of flowers, a joyful trail of exultant floral notes that explode with faceted beauty
The dazzling light of juicy Citrus blends with the colourful shine of Grasse Rose and Jasmine, heightened by an enveloping woody echo of Sandalwood tinged with Vanilla. Floral fireworks, a concentration of joy. I created this version of 'JOY by Dior' around the idea of blossoming, a radiant burst of flowers as dazzling as fireworks. I wanted to emphasize its sensual side, give it a new light, accentuate its trail by giving even more volume to the woody notes, a more sensual layer. François Demachy, DIOR Perfumer-Creator. Like a finely crafted jewel, the 'JOY by Dior' Eau de Parfum Intense bottle flaunts a revisited version of the iconic DIOR cannage motif. A looser and more modern weave, it captures and diffuses the light with a play on contrast, movement and sophistication in the detail of the glass.